Simply enter your target URL in the box provided, and it will provide a report on key areas to look out for, as well as suggestions for improvement. The standalone PageSpeed Insights webpage, though, is one of the most accessible ways to get more of the information you need on helping to improve your website speed. PageSpeed Insights is a developer tool provider by Google and powered by their Lighthouse platform, which is also available through the Chrome browser as well as in Google Analytics (User Behavior > Site Speed). While there are plenty of developers who have always kept to best practices, everyone is now under extra pressure to deliver on page loading time savings - or risk losing important web traffic through search engine results. This has caused another resurgence in interest for optimizing the page loading speed of websites.
In other words, it your targeted webpage takes a long time to load, Google will preference competitor webpages that don't.
This in itself could be a problem when it comes to marketing, but it's also become an issue in search engine optimization (SEO) because search engines such as Google now take into account page loading speed as a ranking metric. And the arrival of high-speed broadband has allowed lazy web development to focus on bloating code, rather than the user experience. While there was always supposed to be understanding that it was better to load up your website fast for users, this hasn't always been taken on board by website developers.Įven in the age of the dial-up modem, some web developers still insisted on large images that could take time to load. Website speed tests have become increasingly important for marketing, and web development.